Lay Up

Lay Up is a cannabis brand co-founded by NBA champion J.R. Smith, offering a range of THC-infused beverages. Their product line includes fruit punch, lemonade, limeade, strawberry lemonade, and black cherry lemonade, each containing 10mg of nano-emulsified THC per 12oz can. The brand emphasizes fast-acting effects and uses real fruit juice, natural cane sugar, and electrolytes in its formulations. Lay Up products are available in licensed dispensaries across New York State, including locations in Monroe County, Peekskill, Colonie, Troy, and New York City. As of May 2026, Lay Up's beverage sales in New York exceeded $100,000, with a 310.6% year-over-year growth and an average price of $4.68 per can. Notably, the 'Playoff Punch Lemonnade' flavor experienced a 771% month-over-month sales increase in May 2026, ranking first in sales for that month. The brand's tagline is 'Hitting the Green Has Never Been Easier.'

Headquarters

Monroe County, NY

Founded

2023

Products

beverages, edibles, flower, vapes