Alter

Alter is a cannabis lifestyle brand launched in New York City in January 2026, focusing on premium, brand-forward products tailored for men. The brand offers a range of products, including flower, pre-rolls, and gummies, emphasizing design and responsibility. Alter has partnered with Chelsea Studios to host 'Alter After Hours,' an exclusive salon series exploring music, fashion, and arts in New York City. The brand's motto, 'ALTER Wisely,' reflects its commitment to promoting responsible cannabis use.

Headquarters

New York City, USA

Founded

2026

Products

flower, pre-rolls, edibles